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WHOLE DOG JOURNAL NEWSLETTER

SEGMENTSPRICE
26,382   TOTAL UNIVERSE / BASE RATE $110.00/M
1,577   3 Month Hotline + $15.00/M
5,961   6 Month Hotline + $11.00/M
26,382   Active Subscribers $110.00/M
24,317   Expires $80.00/M
  Non-Reciprocal $150.00/M
  Catalog Rate $90.00/M
  Special Fundraising Rate $85.00/M


DESCRIPTION

 

Published by Belvoir Media Group.

The Whole Dog Journal aids the serious dog owner in training, treating and feeding their pet the natural way.

Each month readers are given the tools they need to understand their dog and get his cooperation without threats or punishments. Readers are also kept informed of the latest natural remedies, nutritional information and
product evaluations.

Demographic Profile:
Average age 45 - 50
$50,000 Average income
Mostly homeowners

Reciprocal pricing applies.

  • Cancellation fee at $150.00/F: All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. The list owner/manager needs to be notified of any cut backs or cancellations before the merge happens.



Reference:  M093809



USAGE

American Society for the Prevention of Cruelty to Animals (ASPCA)
RKD Animal Welfare Consortium (FRMLY Humane Society Consortium)
Spot And Tango
Springtime, Inc.


listGraphic
ID NUMBER
NextMark 77628
Manager 58603
UNIVERSE
26,382
LIST TYPE
Consumer
 
Mailing List
SOURCE
DIRECT MAIL
LIST MAINTENANCE
Counts through 05/31/2025
Last update 06/06/2025
Next update 07/01/2025
SELECTS
3 Month Hotline 15.00/M
6 Month Hotline 11.00/M
DTP/DMS 11.00/M
Gender/Sex 10.00/M
Paid 11.00/M
Renewals 11.00/M
Reuse Minimum Charge 200.00/F
SCF 10.00/M
State 10.00/M
Zip 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $39
GENDER PROFILE
Male: 14%
Female: 67%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 10,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 12 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges: 2 /M
ADDRESSING
Email/FTP Delivery (flat fee) 75.00/F
Fundraising/Non-Profit
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Courtney Kowcheris Orders ckowcheris@rmidirect.com (203) 825-4620 (203) 778-6130
Alan Yu Sales ayu@rmidirect.com (203) 825-4622 (203) 778-6130
= Primary contact