You never stop being a parent. The Baby Moments - Parents with Children postal list includes those who have become parents during the past 12 months to those who have been parents for the past 18 years.  Some are first time moms and dads while others are experienced in the joys of parenthood having other children residing in the household.   

According to a US Department of Agriculture report, the average middle-income family spends between $12,000 and $14,000 on child-related expenses each year.  Parents are definitely consumers always making purchases on behalf of their children regardless of age.  

This audience includes parents of children from the age of 1 up to 18 years old. Children are selectable by date of birth (Month & Year).

Children's Age Breakdowns:

Age 1-  432,319               Age 10-  202,124
Age 2-  360,152               Age 11-  187,612

Age 3-  302,169               Age 12-  129,543

Age 4-  295,643               Age 13-  134,271

Age 5-  218,445               Age 14-  149,750

Age 6-  206,215               Age 15-  130,680

Age 7-  187,745               Age 16-  105,216

Age 8-  223,015               Age 17-  135,268

Age 9-  194,103              Age 18-    94,708

To reach expectant parents, please check out our Baby Moments - Expectant Parents Postal lists. 

All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges.  List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.