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DOVER SADDLERY

SEGMENTSPRICE
320,625   TOTAL UNIVERSE / BASE RATE $110.00/M
129,500   6 Month Buyers $130.00/M
197,234   12 Month Buyers $120.00/M
320,625   24 Month Buyers $110.00/M
  Fundraising Rate $85.00/M
  Fundraising Rate - 6 month buyers + $10.00/M
  Fundraising Rate - 12 month buyers + $5.00/M
  Publishing Rate (out of category) $90.00/M


DESCRIPTION

Dover Saddlery offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalog, internet and company owned retail stores.

 

Dover Saddlery, Inc is the leading multi channel source of equestrian products in the US.  With huge discretionary incomes and a propensity towards the outdoor and animal world, these high income buyers feed their passion for horseback riding and caring for their horses daily. These catalog/mail order buyers have a strong sense of style, take pride in their homes and gardens along with a variety of other interests. 

 

Whether they are buying apparel or shoes to participate in horse shows, keeping themselves in the best riding gear and making sure their barns and horses are well equipped with all the necessary supplies, Dover Saddlery brings it all to them. 

 

They have strong non-profit alliances with environmental, animal and children's care organizations with the income to support their beliefs.

 

 

 

 

All orders cancelled after merge and/or mail date will be billed at full rental rate.  Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges.  List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.



USAGE

Equestrian Promotions
Equine Affaire, Inc.
RKD Animal Welfare Consortium (FRMLY Humane Society Consortium)
Reeves International Inc.
Smartpak


ID NUMBER
NextMark 509927
Manager
UNIVERSE
320,625
LIST TYPE
Consumer
 
Mailing List
SOURCE
Buyers, Gift buyers, Catalog
LIST MAINTENANCE
Counts through 02/29/2024
Last update 03/05/2025
Next update 07/31/2024
SELECTS
$150+ BUYERS 25.00/M
$75+ BUYERS 15.00/M
GENDER 10.00/M
STATE, SCF, ZIP 10.00/M
Zip Set Up Fee 30.00/F
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $180
GENDER PROFILE
Male: %
Female: 80%
MINIMUM ORDER
Quantity: 7,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is not available
ADDRESSING
Email 75.00/F
FTP 75.00/F
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Mike Kertelits Sales mkertelits@rmidirect.com (203) 825-4615 (203) 778-6130
Debbie Tether Orders/Counts dtether@rmidirect.com (203) 825-4632 (203) 778-6130
= Primary contact